Hi, I'm Rajiv
A versatile product design generalist based in Singapore, with 10 years of building digital products across fintech, logistics, edtech, hospitality, and SaaS.
I thrive in complex, ambiguous spaces where the problem isn't clearly defined and the stakes are high. From 0→1 products to large-scale systems, I switch fluidly between strategy, hands-on design, and cross-functional alignment.
Me at Mount Titlis, Switzerland
The origin story
It started long back when my grandfather used to bring broken tools and machines from his steel plant. He taught me how to rebuild things, how to make something out of scrap. That's where my obsession with building things began.
I still have a toolbox at my home from when I was a child - filled with tools, broken machines, toys. Most of which I used to break just to learn how they worked.
In school, I got obsessed with space science. Read everything I could find. Wrote a bunch of theories about the universe, stars, and planets. Looking back, they were probably terrible. But the curiosity was real.
Eventually in college, I joined a creative club. Started designing posters for festivals, UI mockups to help friends out. And that's how I discovered design.
What I bring
Product Thinking
Working mostly in 0→1 environments has shaped how I think. Deep problem exploration, user research, and strategic framing aren't steps I follow; they're instinctive at this point.
I'm most comfortable in ambiguous, high-stakes spaces, where the problem isn't clearly defined and clarity has to be built from scratch.
Systems Design
Having worked on products with millions of users and large, evolving codebases, I've learned that design doesn't scale unless systems do.
I focus on building design systems, component architectures, and patterns that don't just solve for today, but hold up as the product grows in complexity and scale.
0→1 Execution
Most of my career has been about building from zero. Taking something from a vague idea to a shipped product, figuring out what matters, moving fast, and making trade-offs along the way.
I'm used to high ownership and rapid iteration, where execution is as important as thinking.
Cross-functional Leadership
I've worked across both lean teams and large product organizations, often spanning multiple products and workstreams.
My role naturally extends into bridging design, engineering, and business, helping teams stay aligned, move fast, and still maintain a high bar for quality.
Selected visuals
A curated collection of my most visually compelling work: product interfaces, design explorations, and creative experiments.
10 years of building
From fintech and logistics to edtech and hospitality, a decade of solving complex problems and shipping products that matter.
Principal Product Designer
Working directly with the CEO to shape the future of Zinc. In a lean team of 10, I own the full spectrum, from deep problem exploration to design to shipping. Fast iterations, rapid testing, and building AI-native financial products across tax, wealth, agents, health, and more.
Tax Copilot
An AI-native tax product focused on reducing tax anxiety. Covers filing, document-based tax computation, advance tax, residency-change scenarios, and proactive planning.
RSU & Estate Planning
A wealth product for tech workers with concentrated U.S. stock exposure: estate tax risk, diversification, custody, and cross-border planning for RSU-heavy portfolios.
Portfolio Analyzer
Multi-document uploads, multi-currency normalization, concentration and fragmentation metrics, market sensitivity, scoring, and scenario simulation.
Wealth Map
A guided private-bank-style discovery product that builds a complete picture of family, assets, tax, goals, liabilities, then turns it into a structured wealth map.
Private Banking for Tech Workers
An AI-first private banking concept using specialist agents across equities, tax, cash, credit, and planning. A lighter alternative to traditional private banks.
Lending Against Securities
Giving users liquidity against financial assets, especially stock holdings, without forcing them to sell, for large purchases or funding needs.
AlphaPeek
Portfolio intelligence from uploaded statements: performance insights, drivers and detractors, tax optimization ideas, and peer group comparison.
NSDL/CDSL Portfolio Parsing
Wealth tool built around parsing depository statements, unlocking portfolio views with PAN, and generating allocation, trend, and advisory insights.
Collections Platform
Lender-facing collections workstream: bureau scrubs, delinquency targeting, settlement scoring, decision logic, and tools to improve recovery workflows.
Consumer Bureau Apps
Consumer-facing credit products bringing users through bureau-led value propositions: score awareness, credit understanding, and adjacent financial actions.
Prospect Agent
Workflow product for prospect generation, enrichment, interview flow, due diligence, and structured movement from discovery into action.
Goldman Onboarding Agent
Bank-oriented onboarding and diligence workflow aimed at reducing time and cost of prospecting, verification, documentation, and SOW/SOF generation.
Document Graph
Structured-document intelligence layer for extracting claims, facts, gaps, evidence, and linked outputs across documents for diligence and onboarding.
Volo Health Benefits
Zinc-powered employee benefits experience: insurance, wallet, concierge, protection flows, onboarding, and account management built on Volo.
Health AI Assistant
Intelligence layer explaining policy coverage, helping with claims, organizing health artifacts, and improving insurance usability.
Benefits Fintech Rails
Supporting infrastructure including bureau, CKYC, account aggregator, wallet, payment, and identity rails for programmable benefits.
OpenClaw Agent Runtime
Major agent-infrastructure exploration: hosted agents, browser control, memory, cloud setup, skills, and non-technical agent experiences.
WhatsApp OpenClaw
Consumer-friendly packaging of the agent runtime, letting users connect an AI agent to WhatsApp with minimal setup and simpler controls.
Agent Treasury
Finance infrastructure for AI agents: programmable wallets, sub-wallets, policies, payment intents, stablecoins, approvals, and audit trails.
Donna / LinkedIn Agent
Professional networking concept for an AI-native world, centered on reachability, reputation, trust, and intelligent representation rather than static profiles.
Donna for Builders & Funders
Narrower version focused on connecting builders, founders, engineers, and investors inside trusted or semi-curated networks.
Running App
Consumer running product that evolved from a social/community concept into a more personal rewards-led running experience.
Community Event Discovery
Singapore-focused consumer product around discovering curated fitness, wellness, and social events with community-led experience.
Community Fintech
Vertical-fintech exploration around community-led financial products, affinity cards, rewards, and partner APIs for specific user groups.
Creator Finance Data
Creator-economy investigation into whether creator-platform data and network signals could support financial products or underwriting.
Social Feed for Wealth
Feed-like layer for wealth products: portfolio-related signals, comparisons, and contextual insights in a social or dynamic format.
Peer-group Benchmarking
Showing users how they compare to relevant peers rather than only broad market benchmarks for more meaningful wealth context.
LifeOS / AI Email
Turning email into a semantic, AI-driven life system: bills, travel, subscriptions, receipts, warranties, and financial records.
Chrome Extension Assistant
Browser-native assistant understanding the current page and suggesting actions, especially across Gmail, Reddit, and task-heavy interfaces.
Order Tracking Manager
Consumer utility unifying order tracking across multiple ecommerce platforms, extending into warranties and post-purchase workflows.
Multi-channel Brand Ops
Operations intelligence for brands selling across fragmented channels: inventory coordination, carrier decisions, forecasting, and founder visibility.
Youth Financial Education
Structured educational concept teaching financial skills progressively across age groups with parent-child control and profile building.
Ada Education
Broader education product line connecting to learning support, guidance flows, and personalized AI-driven education experiences.
Explainer Video Learning
Learning product built around generating short AI-powered explainer videos for a student's specific question or problem.
Tourist UPI Concierge
Travel-fintech concept helping foreign tourists in India navigate payments through an AI concierge over local payment rails.
Tenant/Landlord Verification
Trust product for housing using bureau, employment, income signals to generate structured verification reports.
Rental Finance
Housing product around deposits, rent timing stress, conflict reduction, and creating a trusted intermediary layer in rentals.
USD Accounts for SMBs
Cross-border SMB finance: USD accounts and commercial cards for international spending like ads, software, and cloud services.
AI Persona Testing
Research concept where simulated AI users with different traits test products and funnels before launch.
Principal Product Designer
Led 0→1 development across Zinc's core fintech products. From education financing to wealth management, building the foundation for a new kind of financial platform.
Zinc Honors
Education-finance planning platform helping parents plan, save, and invest for their children's study abroad journey.
Zinc Wealth
Wealth diversification product with intelligent investment planning and portfolio management.
Zinc Global
Multi-currency account enabling seamless international transactions for students and families.
Zinc AI
Intelligent investment planner powered by AI, providing personalized recommendations and insights.
GTM Mini-Apps
AI-powered micro-applications for user acquisition, increasing top-of-funnel through targeted, value-first experiences.
![[object Object], & ,[object Object], (By ,[object Object],) logo](/logos/lazypay.jpeg)
Senior Manager → Manager → Lead
Led growth, revenue, retention, and lending design for PayU's credit products. Enabled full-fledged credit solutions reaching 250M+ users in India. Grew from IC to leading a team of product, illustration, and marketing designers.
LazyPay App Revamp
Complete redesign of the LazyPay customer app, modernizing the experience, improving usability, and aligning with the evolved brand identity.
Credit Growth Engine
Designed acquisition and activation flows that drove significant user growth across LazyPay's credit products.
Repayment Experience
Redesigned the repayment journey to reduce defaults and improve user experience during the most critical touchpoint.
Lending Platform
Core lending infrastructure and user experience for personal loans, buy-now-pay-later, and credit lines.
Common Design System
Built and scaled the design system across LazyPay and PaySense products, enabling faster shipping.
Retention & Re-engagement
Designed lifecycle campaigns and product interventions to improve user retention and reduce churn.
Product Design Lead
Led design across Porter's ecosystem: customer apps, partner apps, enterprise logistics, and internal tools. Serving 3M+ customers monthly and 300K+ driver-partners across 35+ cities.
Customer App Redesign
Complete redesign making the app lighter and more intuitive for first-time smartphone users in India.
Partner App
Redesigned the driver-partner experience for better earnings visibility, navigation, and daily operations.
Porter for Business
Enterprise logistics platform enabling businesses to manage bookings, track fulfillment, and improve ETAs.
Porter Fleet
Built from scratch to digitize enterprise logistics. Introduced a bidding model for better pricing and quality.
CRM Redesign
Revamped internal CRM workflows, reducing agent task time and improving operational efficiency.
Volunteer Designer
Worked directly with founders to shape a workspace collaboration and task management tool. Designed to help teams control projects with minimum effort and build at maximum speed.
Founding Designer
AI-powered personalized spoken English coach (long before AI went mainstream). Worked directly with founders to help raise funding by conceptualizing, architecting, and revamping the entire product.
- →Helped the team raise funding through design vision and product architecture
- →Pioneered conversational-English mastery for children from all socio-economic backgrounds
Senior Product Designer
Worked on new initiatives at OYO to expand the business globally. Contributed to product strategy and design for international market entry.
Product Designer
First stint at Porter before returning as Design Lead. Worked on core product experiences for India's leading intra-city logistics platform serving 3M+ customers monthly.
Founding Designer
Built and scaled the product from 0 to 30K+ daily active users. Sole product designer leading end-to-end product thinking, innovation, and execution for India's leading coding education platform.
Learning Platform
Designed a first-of-its-kind online learning platform for tech education in India, from scratch to 30K+ DAU.
Classroom Experience
Created an online classroom experience enabling students to learn, collaborate, and grow as a community.
Course Design
Designed the course structure, progression, and learning flows that made complex programming concepts accessible.
Community Features
Built community and collaboration features that transformed passive learning into an engaging, social experience.
Product Designer
Led brand identity and product design for MapleGraph, a cloud-based POS and hospitality technology platform. The company was later acquired by Zomato to become Zomato Base.
- →Designed Maple DigiSign, a digital signage product simplified for retail operators
- →Built Maple Mobile POS (Queue Buster) for faster checkout and on-the-go billing
La Musique
Designer & Innovator
Led the redesign of a music streaming app, driving a breakthrough user experience that contributed to 4M+ downloads. Introduced innovative social and engagement features that set new benchmarks for interaction in music apps.
- →Redesign contributed to 4M+ downloads
- →Pioneered social features that transformed passive listening into community-driven experiences
Let's build something
Whether you're working on a 0→1 product, scaling a platform, or just want to chat about design, I'd love to hear from you.